We’re all trying to market our books as best we can and attract buyers to our books. And we all know that getting good reviews on Amazon is an important way to convince readers to buy our books. But what about leaving bad reviews for our competitors? Or even a book making some reasonable critiques and then adding something like, “MY BOOK TITLE is another excellent guide to this subject.”? This was a question I saw on a self-publishing forum recently. I thought I would address it because it raises a few issues regarding some key topics: marketing self-published books and Amazon reviews.
Word of Mouth
So first of all, let’s talk about why this strategy seems like a good idea. Reviews that recommend other products can be quite helpful to the consumer. I want to know if someone thinks one product is better or worse than another is. We’ve all heard nothing sells better than word of mouth, right? Continue reading “Should I Give Bad Reviews to My Competition?”